Data Collection Methods


Having conducted literally thousands of research studies over the past four decades, MISI excels in the design and execution of quantitative and qualitative research.

• We oversee field/programming, coding, and data-processing functions to ensure maximum control of every project.

• We utilize a broad range of methodologies to gather the richest, most comprehensive market data.

• We employ survey methods to guarantee high levels of data accuracy and rapid turn-around.

• We utilize Internet survey techniques to their full potential, drawing on a wide range of panelists.

• We structure truly unbiased questionnaires to maintain accuracy — and anticipate potential problems before they occur.

With more than 40 years in the industry, MISI is waiting to serve you.

Call Us Toll Free 1.800.378.7754

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